The Cancer Council is currently in a battle with Big Tobacco over plain packaging and has now aimed its sights on Kellogg’s Cartoon Characters.
Cancer Council NSW has joined powers with the Obesity Policy Coalition and The Parents’ Jury aiming to ban promotional characters such as the Coco Pops monkey and the Paddle Pop lion, according to an article in yesterday’s The Sunday Telegraph.
The Cancer Council’s argument being that Kellogg’s cartoon characters are irresponsible, encouraging children to consume the fatty, sugary cereals.
In their defense Kellogg’s have said:
“Our products that the Cancer Council has chosen to focus on are marketed as treat products. Cereals that parents can choose to provide to kids on fun or special occasions such as school holidays and birthdays.”
This is so pathetic, the fact that it has come down to blaming cartoon characters for Australia’s medical problems and obesity.
What about the parents? Do they have that little say and control over their own children that they cannot educate them on moderation and nutrition?
It is actually an embarrassment to Australian society that such an effort is made to pick on a brand which has more healthy, wholesome cereals than it does indulgent ones rather than exercise that effort by educating children in nutrition.
In primary school there a lots of different classes, Math’s, English, Geography, History, Sport, H.S.I.E and slight additions or variations depending on the state and school.
WHERE IS THE FOOD AND NUTRITION CLASS?
I have been outraged for a long time at this. What is the overall biggest contributor to one’s health that occurs all day every day?????? EATING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Why then is it so hard to make food and nutrition classes’ compulsory right from preschool that educates children continually about nutrition and moderation.
If programs are put in place to educate children from the beginning about a healthy varied diet then companies such as the cancer council won’t need to pick on brands like Kellogg’s.
Another thing, this isn’t anything new! Kellogg’s have had cartoon characters for years and years. Why now is the cancer council deciding to pick on them?
For the full article please visit: http://mumbrella.com.au/cancer-council-takes-aim-at-cartoon-characters-to-promote-sugary-food-kelloggs-fights-back-57316#more-57316